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The Reconstruction Research On The Enterprise Culture Of Zhuzhou CSR Electric Co., Ltd

Posted on:2008-04-14Degree:MasterType:Thesis
Country:ChinaCandidate:W P LiuFull Text:PDF
GTID:2189360215480421Subject:Business Administration
Abstract/Summary:PDF Full Text Request
At present, system reformed state-owned enterprise is in process of changing into modern enterprise, which is not only embodied on management, but also on enterprise culture. The changing and innovation on enterprise culture takes a supporting and improving role in the enterprise system reform. The economy globalization trend makes cultural communication & competition more important. Enterprise culture, as a pacing factor and mellow mark of enterprises, is essential for long-term developing of enterprises. Enterprise culture, as spiritual motive and source of power, decide the direction of core competitiveness. As an adhesive in enterprise, the excellent enterprise culture takes common value as tool to unify enterprise system culture and action culture and execute cultural management & control by which can continuously create excellence and surpass management. Enterprise culture is an important component of enterprise core competitiveness.The writer bases on existing culture of Zhuzhou CSR Electric Co., Ltd (the Company), analyzes & researches the enterprises cultures'theory & application of different companies in the world, combines the Company's strategic environment & development target. Under the supervision of Co-generation of Righteousness and Benefit, through questionnaire survey, formal discussion, and interview, gain firsthand information from internal and external of enterprise and make a overall diagnosis & analysis on existing status and forming reason of the Company culture from 2 levels of enterprise culture theory and practice and from different factors, such as software and hardware. Conform inheritance, innovation, globality and individuation, and then to do research on culture reconstruction of Zhuzhou CSR Electric Co., Ltd, to put forward new enterprise culture applicable for fast & healthy development of the Company and reconstruction relational plan of enterprise culture which can be used to core concept of enterprise culture, re-system of company, and personnel qualification improving and team building. Thus, reconstruction for enterprise culture has substantial theoretical principle and operable implementing guarantee.
Keywords/Search Tags:Enterprise culture, Co-generation of Righteousness and Benefit, Values, System, Reconstruction
PDF Full Text Request
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