Research And Application On Bus Chassis CKD Export Process Of DFTC

In recent years, the trend of bus export boost the progress of whole national bus industry. Choosing CKD export to exploit oversea market is a subject worthy of deep discussion for the current bus companies. Because the CKD operation quality of the bus chassis will directly affect the market performance of the bus exportation, it is a trend that export enterprises is changing the price-based on competition into the non-price-based competition, which means to provide the unique and super value to the customer on the aspects of quality, special functions or after service, and furthermore, the companies should maximize its value in technical material preparation, parts and components quality control, container utilization and standardization of the packing, and follow the practice of international market standard.In this article, the bus chassis CKD export business process is studied based on customer satisfaction. It evaluates and proposes the best export business model with comprehensive multi-level gray evaluation tool. It proposes special design with professional guidance combined with the management practice of bus chassis CKD export actual status of Dongfeng Touring Car Co., LTD. (DFTC). This article design and optimize of the DFTC bus chassis CKD export management flow, through the combination of the theory and practice, and establish a complete set of bus chassis export management flow for DFTC, and provide the business impact assessment and recommendations for improvement after the implementation of the flow.This article study and build up a customer-oriented CKD export management system, and it will have a positive reference for improvement of export enterprises core competition and management ability to deal with pressure of the worldwide automotive (especially the bus and coach industry) from the global financial crisis and internationalization of the bus export enterprises.