Sales Stratagem Design Of Auto Mobile Chassis For AK Company

With the domestic economy increased rapidly, people want to get more choice ofentertainment. Some of them want to enjoy RV life just as the people in the West.Following the policy of RV industry established, there are some manufacturers begin tomake RV in China, it makes peoples’ RV dream coming true. But the specialized RVchassis absence restricted the RV industry develop healthily. As a world famous specializedRV chassis maker, AK Group wishes to catch the development chance of RV market inChina and to devote technical and experience to RV industry, AK planed to offer the RVchassis for RV manufacturing market as soon as possible. In order to know the situation ofChinese RV market and how to get success, AK Group required AK Yantai to make salesstratagem design of auto mobile chassis in advance. This design content includes marketresearch and analysis, sales stratagem design and implementing guarantee etc. It will be thereference for AK Group decision-making.At first, the five-force model and SWOT model were applied to the sales conditionanalysis of auto mobile RV chassis. Then I use STP theory to find the market position ofthis kind of RV chassis. I utilized4Ps theory product strategy、price strategy、channelstrategy and promotion strategy to make the sales stratagem design finally. I proposed thestratagem implementing and guarantee as well.Both RV market and RV chassis market in China are in a beginning stage, market sizeis too small, there are few samples for researching and studying, so the design of salesstratagem will be adjusted more in future according to the market reaction. It need combinetheory and practice, to adopt effective and scientific method to do practical problemanalysis, to improve this design of sales stratagem continually during the market exploringand developing.