The Optimized Sales Strategy For Chassis Division Of M Company In China

Automotive industry in China in the past ten years experienced a decade of rapid development, the vehicles’sales from 507 million in 2004 grow to 2349 million in 2014, yearly sales increased 4.6 times, and beginning at 2009 China has replaced the United States as the world’s largest auto sales market, now it’s already for six consecutive years to be the first in the world, and China already became the world’s most important markets for automotive components’ suppliers; a lot of foreign suppliers like M companies such well-known auto enterprises, because they came to China market so later, so they had to face the very strong competition from both local and other foreign competitors who came early, they will inevitably encounter all kinds of resistance and difficulties when they try to achieve the sales goals.According to the international marketing theory, marketing theory and related scientific analysis methods such as five forces model based by Potter, SWOT analysis method, STP strategy theory, analyzed the market environment and the industry competition for the M company chassis products, and also analyzed the advantages and disadvantages, the market segmentation, target market selection and market positioning. Researched and developed the optimized marketing strategy for M company chassis products, through these more favorable marketing strategy, hope it can help the global technology leader M company to also fully show his strength in the Chinese market, to continue enhancing its competitiveness and gradually expand the market share in China, and finally reached the sales target of M company chassis division in 2020.