How To Analyze And Promote The Core Competence Of The Shaanxi Branch Of China Construction Bank

Entering the 21^st century, we have seen an increasing market competition ferocity among domestic banks, and a declining market share of state-owned banks. Ever since 11 Dec, 2006 , banking in China is opened up in an all-around way in accordance with the commitment China made when joining the WTO. China Construction Bank and other commercial banks not only have to face the competition among domestic banks, but also deal with the serious challenge from the foreign banks. In essence, this is a scramble for competitiveness of bank. The Center of the competitiveness of bank is the core competence.In view of this, how to improve the core competence in line with its development is a pressing task facing the Shaanxi Branch of China Construction Bank.This article briefly introduce the concept and characteristics of the core competence, expound the related theory of the core competence.Based on the analysis of the different understanding for the core competence of bank, This article put forward the concept, characteristics and key elements of the core competence of commercial banks.This article use the theory of banking competitiveness to analyse the problems and the causes of the problems of the Shaanxi Branch of the China Construction Bank on the core competitiveness,and explore to enhance its core competitiveness by means of comparing and citing examples and taking the reality of the Shaanxi Branch of China Construction Bank into consideration.This article proposed five aspects of the problem existed of the Shaanxi Branch of China Construction Bank in organization structure, innovation, operation mechanism, risk control and human capital management Combined with the Shaanxi Branch of China Construction Bank of the actual situation, and analyzed the causes of the problem.Based on the analysis of the foregoing theory and practice, this article conducts on the coping means with the competition and the policy on the quickening the establishment of the core competence of the Shaanxi Branch of China Construction Bank in eight aspects as corporation management,strategy layout,promotion ability,risk control,organization structure,human resources,innovation program and corporation culture.