6σ Quality Management In Tian Yi Marketing Project Application Research

The paper take the six sigma market marketing project management as the object of study, take 6σproject quality management DMAIC flow as the methodology, the utilization statistics analysis method, by the Logistic return forecast customer regarding day wing marketing activity's corresponding, and has carried on the empirical analysis to the six sigma market marketing project management system, thus enhances the six sigma market marketing project to complete ability.The paper first to studies the background, the research goal and the significance, the domestic and foreign research present situation and the best practice as well as the mentality and the frame carries on the statement; Next to 6σthe management connotation, the pattern, the characteristic and the operation theory carries on the review; The third analysis 6σmanagement in the six sigma market marketing project's application, involves the six sigma market marketing project and the quality project in 6σthe management contrast,6σthe management in the six sigma market marketing project serviceability and the six sigma market marketing project 6σthe management pattern; The 46th Sigma market marketing project's limits, the survey and the analysis, carry on the target through MiniTab the survey and the measurement system duplication, the reproducibility jail examine, through FMEA and the fish bones chart confirmed that because wants; The 56th Sigma market marketing project's improvement, the control and the summary, carry on ETL through Clemetine and the SAS tool and construct based on the Logistic return forecast model, and 6σthe management appraisal table completes the project control and the summary through the control chart; Finally will obtain the research conclusion and the futurology direction.The paper selected many kinds of statistical analysis tool to carry on 6σthe management face the next six sigma market marketing project day wing finish rate, and key was competent the strength appraisal from the personnel to cut into conducts the research, finally unified these theory achievement and the actual operation the first mate promotion next six sigma market marketing project day wing finish rate, had proven the paper established the six sigma market marketing project personnel to dispose system's importance, as well as had the very great use value to the next six sigma market marketing project management.