Apple's Business Model Of Innovation

Consumer electronics industry has developed very rapidly, with the Internet economy in the development of new business models and products emerging, a business model of innovation effects are often far superior enterprises in technology, products or management system , and innovation. Apple products and the construction industry chain, "the content of product innovation" business model, the core competitiveness in the industry to change patterns and a great success, apple of successful cases worth China' s consumer electronics and study.The article in the apple two products case, the mp 3iPod AND mobile iPhone business model for the study. The business model theory as a basis for the apple marketing environment analysis, and then in the industrial chain, suppliers, value chain customer value chain, enterprises, value chain channels value chain analysis of the whole, found that market demand, with the business model innovation is the inevitable choice apple. Then use strategic analysis tool industry analysis to assess business model of competitiveness and make recommendations. After summing up apple business model of success, and concluded that business model of innovation fundamental objective, there are two of the enterprises' core competitiveness and customer value, and ultimately serve apple core strategies.