| With the slow and steady growth of Home appliance industry, and the rising costs, the Midea Kitchen&Bathe company' Business model does not match the enterprise survival and development. In order to change the Situation, the Midea Kitchen&Bathe company has dicided to innovate the business model. The reason of the innovation, the approach and the guarantee measure of this plant, are also the cores of this paper.In this paper, according as the basic theories and working analysis method of Business environment at home and abroad, it analyses business model quo of the Midea Kitchen & Bathe company before 2011, and finds the way of innovation in the recently period. On the base Theory of Business Model and business model innovation,it analyses the implementation of the innovation from the point of Value chain. Then, it mades an elaborate study of this innovation's guarantee measure. At last, it compares the datas with last year's, to prove the achievement of the business model innovation.The paper also points out the problem of the new business model, and specifies the direction of improvement. And it provides other enterprises with a certain reference value. |
