Localization Of Apple’s Business Model Improvements Strategy Research

With the continuous development of science and technology, IT industry gets great development; the popularization of the computer has become each family of the essential electrical appliances. The network is one of the indispensable bearing tools.This paper mainly uses the theory of the combination of practice and train of thought, at home and abroad for reference in business model, comprehensive marketing, customer relationship management aspects of the theoretical research achievements, complementary with apple localization business model application management practice, normative research and comparative study on combination method, through the business model of the theory foundation of the theory of the carding, seeks with the opportunity, explore the general rule and point of view, refining theory applicable theory and view. This research use comprehensive marketing theory, create innovative marketing management and customer value and other related theory, through the apple innovative business model, and in order to adapt to the Chinese market, apple in the existing business model on a series of Chinese consumer market is improved, the successful use of apple model is rapidly occupation of China market, combined with apple is applicable in China market strategy adjustment, through the theory and practice of the way, that apple in the Chinese market success in the business model.