Study On The Strategy Of AZ Company Based On Business Model Innovation

With the improving and perfecting the laws and regulations of our country. Economic globalization and enterprise scale, the market environment the enterprise faces in Chinese market is becoming more and more complex and serious. With the development of economy and technology, The production capacity of the society gained greater development, the supply capacity of seller market is greatly improved, the ability of obtaining information resources by buying part have been full of promotion, the whole market has transformed from a seller's market to buyer's market. This change has spawned enterprises increasingly fierce competition, especially the traditional manufacturing enterprises. Corporate profits increased difficulty, and some enterprises have already achieved certain results through business model innovation. Thus, innovation strategy based on business model innovation has become a hot social concern. The new enterprise that relying on the innovative business model to achieve great success in creating huge wealth at the same time, and also adjust the development strategy of traditional manufacturing enterprises. Business model and business strategy led the major decision of enterprises. How to sustainable development through strategic adjustment to achieve sustained profitability of enterprises and enterprises becomes a problem that the traditional manufacturing enterprises need to think about.The innovation of business model and business model in recent years provide a strong impetus to the development of many enterprises, achieved the enterprise rapid development and the commercial success. Especially the success of many well-known enterprises in recent years. which provides new ideas for many traditional manufacturing enterprise strategic adjustment based on business model innovation. Based on the actual operation of AZ company as an example,starting from the analysis of the current business model, combined with their own resources and competitive environment for the industry enterprises, put forward a new business model and doing the adjustment of the development strategy of the enterprise, and provide reference for the actual operation of enterprises.First of all, this paper makes a review on business model, business model innovation and strategic management theory, clearing the connotation and elements of business model, which is on how to exercise its functions are described. Mainly include customer value proposition, profit model, core business process, core resources. We defines the connotation of business model innovation, which means the introduction of new enterprise business logic and create value for their customers to win profit, and mainly to change the elements of business model changes or the relationship between the elements of business model and dynamic mechanism. We also defines the relationship between business model innovation and strategic management, which means the innovation of the enterprise strategy management includes the business model. At the same time, the process of enterprise business model innovation will lead to the change of internal and external environment and the changes in elements of strategy management transfer of enterprise internal resources of the core. Secondly, combined with the development of AZ company, based on the current changes of enterprise's internal and external environment, the strategic management system of AZ company is analyzed by using SWOT method. The analysis points out the main problems existing in the current strategic management system mainly includes the establishment of customer demand is not accurate enough, the division between the communication and coordination is not smooth, after-sales service costs remain high, market share rate failed to effectively, company redundant personnel problem. etc. Again, combined with the industry environment of AZ company, research on the current situation of enterprise competition by using the "five force model" analysis, which pointed out that the current business model is difficult to achieve sustainable development by the two-way impact of international famous enterprises and domestic enterprises. Fourth, analyzed and studied the business model of AZ company. Put forward the idea of the company's business model innovation by using "current situation-goal-path" method. According to further combing elements of the business model, combined with AZ company's existing resources and management status, and then establish new customer value proposition. Establish the company's new profit model, core business process, core resources, ensure the success of business model innovation, and ensure the enterprise to make the correct development strategy to realize the sustainable management of the enterprise. Fifth, based on the current operating situation of AZ company and the company's target, combination of enterprise business model innovation, setting up business ideas which include relying on the existing enterprise internal resources and customer resources integrate internal resources, build and maintain customer service monitoring system. Put forward the "dual core" drive strategy and make the corresponding competitive strategy. Sixth, in view of the implementation of the strategy of AZ company, put forward the safeguard measures and evaluate the implementation of the new business model and strategy based on the business model of companies intending to innovate relying on the existing resources of enterprises.