Research On Project Cost Control Of Small And Medium Real Estate Companies

With the gradual improvement of China's real estate development, more and more small and medium-sized real estate enterprises invest in real estate development projects. Small and medium-sized enterprises are at a disadvantage in the competition with large real estate enterprise, coupled with the increase of competition, small and medium-sized real estate enterprises which want to make a profit must strengthen the cost control of project, this is also the essential way for small and medium-sized real estate enterprises to seek for survival, and enhance competitiveness.Based on the background of the research and the present situation of internal and abroad status, this paper elaborates the definition and characteristics of small and medium-sized real estate enterprises, the composition of the project cost and the features of project cost control.Through the analysis of the development status of China's small and medium-sized real estate enterprises project cost control, this paper puts forward the problems in project cost control which small and medium-sized real estate enterprises can't completely understand the project cost control and ignore project quality cost control,then analyzes the causes of the problems.On this basis, puts forward the cost control process of real estate enterprises, given the strategies of project cost control for small and medium-sized real estate enterprises, namely divided the cost control of the project into investment decision-making phase, design phase, bidding phase, during construction and completion closing, discussed the cost control measures for each stage.Finally, the paper takes Chengdu-city story project cost control as an example to start empirical research, empirical research shows, this paper's cost control ideas and methods provide a basis for decision-making for all types of small and medium-sized real estate enterprises cost-control.