| The Hukou Waterfall is one of the major wonders of the Yellow River Basin and naturally formed when water of middle reaches of the Yellow River flows through Jinxia Grand Canyon. Hukou Waterfall of the Yellow River is located at the intersection of Shanxi Province and Shaanxi Province,Yichuan County, 25 kilometers southwest of Jixian County. With a width of 30 meters and a depth of 50 meters, Hukou Waterfall is the largest waterfall on the Yellow River. Hukou Waterfall Scenic Area riches in tourism resources and has an integration of unique features of the natural landscape of the Loess Plateau and a long history of human resources, forming a magnificent landscape odd brilliant, profound cultural connotation of the world-famous tourist destination and will inject new vitality into Sports Tourism Industry for its rapid development.This paper uses Sports Tourism of Hukou Waterfall as the research object, using Tourism, Tourism Planning Studies, Physical Education, Sports Economics, Industrial Economics, Sociology and other theories as a guide and literature, expert interviews, field trips, logical analysis as the method we will use. Though on-the-spot investigation, this paper analyzes the Sports Tourism Resources of Hukou which was fell into two main categories (Natural and Human Sport Tourism Resources) and 6 sub-categories (Mountain Sports Tourism, Water Sports Tourism, Heritage Tourism, Folklore Resources, Festivals Activities and scientific resources) in this thesis. These resources are rich in type;their distribution are concentrated; they are easy to be developed. SWOT was used in the overall evaluation of the conditions of Sports Tourism Resources of Hukou Waterfall in Jixian County. Basing on the fact that Hukou Waterfall is facing such problems as the aging of tourism products and hardly displaying of the advantage of tourism resources, Sports Tourism of Hukou Waterfall is good sports tourism resources and has a good prospect. Research of the development of Hukou Waterfall of Sports Tourism product tusing the theory deduced from RMP, this paper proposed: Resource Analysis and Market Analysis, making a Product analysis. This paper studies the development of Sports Tourism product of Hukou Waterfall product and establishing resource and market Sports Tourism product products, proposing the combination of sports and tourism resources of Hukou Waterfall and making use of the advantages of each other to make a rapid development for Sports Tourism of Hukou Waterfall. Strategies on the exploitation of Sports Tourism Resources of Hukou Waterfall in Jixian County were brought forward: increasing scientific development, promoting sustainable development in scenic areas; enhancing coordination, balancing supply and demand; strengthening propaganda and promotion, expanding customer base; reforming investment and financing systems to encourage development in various sports tourism; culturing talent, improving quality; enhancing safety and improving security. |
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