| Yongjia County is located in the north of Wenzhou City, in the downstream of the Oujiang River, and the adjacent East China Sea, and the city just across the river, the county area of 2698 square kilometers. Yongjia location, beautiful scenery, with Yongtaiwen high-speed, Jinliwen highway, Zhu permanent high-speed and train stations and other transportation projects have been completed, Yongjia has become Beijing, Shanghai, Hangzhou, and other places to enter the "North Gate" of Wenzhou. Yongjia is agricultural large county, is the tourist County, a pastoral scenery features, plowing the fields of cultural heritage tourism resources are very rich, the status of tourism agriculture in modern agriculture and tourism development strategy is very prominent. Yongjia County if the town mainly to tourism, agriculture is the dominant ecological towns, Baizhang waterfall tourism project is located in the Da Ruo Yan scenic area, according to Yongjia County proposed "three plates, eight tourism zone" strategy, the project is one of the eight major tourist areas if the religious tourist area, belonging to the three sections of the southern integrated business leisure and tourism sector, mainly in the "leisure Nanxi River" as the theme. Therefore, developing Baizhang Waterfall Scenic Spot, can further improve the county seat of the taste and visibility, and promote the development of local tourism economy, driven by kogusu river ecological economic development, driven by the agricultural economic restructuring and development.In this paper, the Baizhang Waterfall Scenic Area tourism development as the core, and review the related literature of home and abroad research, related connotation of ecological tourism, concept, basic theory, characteristics and influencing factors of systematic analysis and definition and relevant theories of comprehensive use of ecological tourism development, SWOT analysis and tourism product development analysis, lays a theoretical foundation for the Yongjia County Baizhang Waterfall Scenic Area tourism development. According to the author of the theory research and field investigation order, the main research contents are as follows:The first Chapter, introduction. Mainly expounds the research background, the purpose and significance of the research, elaborated the concept and development characteristics of ecological tourism, at home and abroad on ecotourism research status based on the proposed in this paper, the research methods, research ideas and research content.The second Chapter, investigation and analysis of Yongjia Baizhangpu scenic tourism development status. Through the introduction of the Yongjia tourist resources and tourism, Baizhang Waterfall Scenic Spot Tourism Resources, combing the present situation of tourism resources. Through field investigation, the tourism resources of comprehensive quantitative and qualitative analysis, so as to lay a foundation for Baizhang Waterfall Scenic Area Tourism Development Research; through the questionnaire survey, one is Baizhang waterfall scenic exist problems are pointed out, market positioning analysis to analysis of tourist market and product market.The third chapter, the analysis of Yongjia Baizhangpu scenic area tourism development SWOT analysis and development of tourism products. According to the market demand, combined with the Baizhang Waterfall Scenic area actual situation, a comprehensive SWOT analysis, analyzes the Baizhang Waterfall Scenic Area development project comparison advantage, the obvious disadvantages, the development opportunities and threats; through the development of tourism products analysis that is suitable for Baizhang Waterfall Scenic Spot of tourism products, including sightseeing, ecological and sports, vacation, folklore and other five kinds of tourism products.The fourth chapter, Yongjia Baizhangpu scenic tourism development countermeasures. According to the function location and resource distribution, the whole layout is formed in the plot. Scientific and rational planning, comprehensive Baizhang Waterfall Scenic Spot Development; development of a variety of tourism projects, the formation of the integrated tourism area; exploration of new management system, to construct a new model of tourism development; attach importance to the propaganda and education of environmental protection, improve people's ecological consciousness; pay attention to personnel training, and continuously improve the quality of tourism practitioners.The fifth chapter, research conclusions and prospects. Summarize the research conclusions and deficiencies in the research, and put forward the future research prospects. |
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