The Brand Marketing Of China Real Estate Corporation

Based on the national real estate brand development status and trends, comparative study of the status of the brand at home and abroad, real estate development for the current situation and existing problems, the research paper presented the background from which raises Dissertations.Join the WTO, China's real estate market has been from price competition, quality competition gradually brand competition. Compared to foreign countries, the domestic real estate enterprise development lags behind the brand,_the brand has not yet set up an effective management structure and system. Most real estate companies focus only on specific projects, publicity, difficult to maintain long-term brand and leading to this end, the domestic real estate development enterprises urgent need for real estate marketing in-depth study. In this paper the basic theories and methods of the brand starting with domestic real estate industry representative of the typical cases, using empirical methods to conduct feasibility studies for the real estate development company hopes to shape the real estate system De implementation of brand strategy brand and provide some ideas, methods and recommendations. In this paper, brand series theory, strategy and marketing from the angle of the real estate business, through accurate market positioning to play their owns resources to create real estate brand, brand strategy, to fierce market competition, in the future to win.I used the brand in marketing theory to guide the real estate brand management strategy, specific from strengthening brand awareness, create brand personality differentiation, innovation to improve their core, human resource strategy, the five aspects of the specialization argument. Also proposed the creation and maintenance of real estate brand, from brand names, brand positioning, brand communication, brand extension and maintenance etc were discussed. To give the current real estate development references.