The Research On The Brand Construction Of Dendrobium Planted In Huoshan Of A Company

In the today of the rich commodity and information globalization, the difference between similar products is getting smaller and smaller and the speed of imitation between enterprises is more and more fast.In the face of such a contradiction of supply and demand, companies who want to stand out in the market competition not only improve the the quality of the products and meet the changing consumer demand in time, but also convey the personality of the products and enterprise to consumers which makes the consumers identify their products or brands in most one easily and be willing to purchase them. This requires the enterprises making the brand strategy and implementing in every business activities to construct their own brands and establish a good corporate image. But the majority of enterprises do not attach importance to brand building, or do not know how to build brand.This paper takes A company as the research object, using the method of literature research and case study. From the second chapter, introduced the brand concept, brand building theory and agricultural regional brand theory, highlighting agricultural products in the brand construction difference. The third chapter focuses on the analysis of the status quo and problems of the construction of the Dendrobium brand of A company, and analyze the causes of the problem. The fourth chapter analyzes the environment of the brand building of A company. The fifth chapter puts forward the suggestions on improving the current brand construction of A company. The sixth chapter makes a summary and Prospect of the brand building of A enterprises.We hope that through this analysis of a company of Dendrobium brand construction present situation, put forward constructive views and enhance the effect of a company of Dendrobium brand building.