The Application Of Total Quality Management To Product Design In Mattel Company

Total quality management has undergone a very long stage of development. It is developed from the Deming quality management ideas and methods (PDCA recycle) to the beginning of Feigenbaum to propose the concept of total quality management. Countries in the world carried out a comprehensive in-depth study so that the ideas and method and theories of Total Quality Management can continue to be applied in practice and developed. The content and requirements standardization of Quality Management is along with the popularity of total quality management concepts; more and more enterprises began to adopt this management approach. It is recognized worldwide as an effective quality management model. Mattel is the world leader in the field of toy brand. It has set up design-company and several manufacturing plants not only in many countries but also in China. It will use Total Quality management as a company priority according to the strategy of head office.This paper focuses on the product design, Total Quality Management program design and detailed implementation steps in Mattel. Specific modules are included in the program:The management program of product conceptual design, the management program of the product design input and output, the management program of the verification review of product design, Design confirmation and the management program of modification control in product design. There are the detailed description on the content and purpose of these programs and the implementation. The implementation of program is included. It points out the problem in implementation process and the solution method and conclusions. The research ideas are based on Deming PDCA cycle. It also based on the theory of Standardization and Total Quality Management. It starts from the current status of product design. There is analysis of the problem existing in quality management. It discusses the feasibility of the application of The Total Quality Management to product design. Then it discussed the specific implementation process for the management program in the product design process. It conducts a summary. And then it is from the particular to the general. It puts forward specific issues which should be paid attention to in Total Quality Management program for product design. It uses before and after comparative analysis method for the implement of management program. It comes to four conclusions. The Total Quality Management program for product design can effectively improve the customer satisfaction. It also availably enhances product quality and it also is good for controlling of product cost. The product design faces to the manufacturing process. It can reduce the waste of product rework and recalling products. In finally, it comes to conclusion that PDCA circle should be used for the implement of management program. It can continuously enhance the design quality. It needs to be set up a quality management system to carry out management program. The standard operating should be attended. It also needs to improve the staff training. Otherwise it became nominal. It also should be paid attention to standard operating. Otherwise it is difficult to enhance the products quality. It lacks of permanence. It gives a proposed to the direction of future research. Standardization is established. Corporate quality culture is formed. The quality can be continuous improved.The management program of product design is based on customer-centric. The product design is according to customer requirement. It can speed up product design. It can also ensure the quality of product design. So that product design can be achieved. The goal is to save product costs. It can also make the product design meet the requirements and related standards. Rework process can be effectively reduced. It will exert a profound significance to enhance the competitiveness of products.