Research On ZK Company’s Business Model For Evaluation And Improvement Strategy

With the improvement of people’s environmental consciousness, the new energy automotive industry attracts global attention. This paper makes a research on ZK company of new energy automotive industry from the perspective of business model. First of all, the paper expound the business model from the perspective of problem posing, various definitions, significance of business model and new energy automotive industry business model. Secondly, we build the index system of ZK company and use the analytic hierarchy process to calculate the index weight. Thirdly, this paper uses the fuzzy comprehensive evaluation method to conduct empirical research of ZK company. Though result of empirical research, corresponding proposals have been put forward to improve ZK company business model.The results show that the new energy automotive industry business model elements include the value proposition, operation model, market achievement, value strategy, business environment, the internal value. From the study of business model of new energy automobile industry index system, the value strategy and internal value occupy an important position of the primary index; Profitability, corporate culture, brand effect, and management mechanism play important role in the enterprise business model. In addition to the business environment is "moderate", and the remaining indicators of ZK company’s business model are in "good", the fuzzy comprehensive evaluation results of ZK company’s business model are "good" level. The selected competitors Tesla Motors business model in addition to the business environment are "moderate", and the remaining indicators are "good", fuzzy comprehensive evaluation are "good". ZK company in addition to the market achievement slightly better than Tesla Motors, the business environment is similar to the Tesla Motors, the other four elements are inferior to Tesla Motors. According to the empirical analysis results, the ZK company’s business model can be improved by six aspects of enhancing the value proposition, innovating business model, driving the market to achieve, strengthening the value of the strategy, optimizing the business environment, increasing internal value of the enterprise.