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Research On Developmental Strategy Of Fudian Company

Posted on:2011-05-26Degree:MasterType:Thesis
Country:ChinaCandidate:Z B ZhangFull Text:PDF
GTID:2189360305452722Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the increasingly fierce market competition, to make clear enterprise development strategy, and its own resources and the environment as well as external conditions become increasingly important, the paper dedicated to the research on Fu Power Company's development strategy, through a variety of analysis methods put forward the overall business strategy of positioning and development strategies, identify business development strategy similar to provide some reference.This article based on domestic and international strategic management theory, combined with Fu Dian Company's actual operation, based on the PEST analysis, following advantages, to overcome the weaknesses, exploit opportunities and avoid threats to the basic principle, clearly the company's overall strategic positioning and strategic objectives, through strategic choice, to determine the strategic plan, and through building strategic support system, develop a positive corporate culture, to promote the sustainable development of enterprises to ensure business strategic objectives, at last innovation and conclusions of the paper are summarized.
Keywords/Search Tags:Development Strategy, PEST Analysis, Strategic Objectives
PDF Full Text Request
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