Research On New Product Development Of Chongqing Mobile Company's Big Customer Market

In this thesis, firstly stating the new products development and theories of marketing, andthen analyze the current situation and competition status of telecommunication market inChongqing area. Secondly, analyze the marketing strategy and target orientation of ChongqingMobile Company as well as the advantages and disadvantages of big customer marketcompetition. Next, analyzing the classification and characteristics of big customer market, andthe problems in current products. Finally, putting forward the conclusion and suggestion onbig customer market new products development.