Business Customer Market Strategic Research On The Transformation Of Chengdu Mobile Communication

China Mobile Communications Group Co., Ltd. (hereinafter referred to as:China Mobile) proposed a development goal of "sharing one third of the fixed-line broadband network market" immediately, and tried to realize the transition of Fixed-mobile convergence(FMC), while acquiring the license for Fixed Network Services in December 2013. But as a newcomer to Fixed Network market, China Mobile was faced with the problems about weak shortage of Fixed Network Resources and the development of high marginal cost. Until the acquisition of China Railway Communication in 2016, China Mobile has been equipped with capability to operate fixed and broadband services. With rapid increasing speed of 4G users quantity and 4G data traffic, the net profits of China Mobile are decreasing continuously on the contrary, an urgent need to develop a new "battlefield" is necessary. On this occasion, China Mobile are trying to make breakthroughs through Integration of advantaged resources and proceeds to improve overall benefits,.In this paper, Chengdu Mobile is talked as a research object. Its background and business passengers market needs and products introduction interrelated in part one. Taking Chengdu Mobile as the research object movement, first elaborated development background, the definition of business customers market, which describes a initial recognition. By the import of organizational structure, performance evaluation, customer size, GPON network coverage and so on, it makes an analysis on that why Chengdu Mobile chose to operate business customers market and problems when it runs.Secondly, part two analyzes the internal and external environment of operation on business customers market. In the internal environment analysis, more attention is paid on organizational structure, performance evaluation, customer size, GPON network coverage and such as itself circumstance, which turn out to find the causes and elements to be solved; In the external environment analysis, through five forces model, external main competitors, new entrants, substitutes, users and suppliers are introduced and analyzed to ensure the external threats which should be attach most importance. Under a more profound understanding of internal and external environment, the various types are sorting by the degree of impact and influence, which parses advantages, disadvantages and threats which enterprise facing. By SWOT analysis, growth strategy that Chengdu Mobile should take active and positive steps, with assistant tactic of reversion.Finally, by analyzing from multiple aspects, target markets and target users are indentified. And research about Chengdu Mobile transition in business customers market are presented,based on impact from five aspects as below:For products, it needs to transform into the market demand meeting and competitors confronting; For organization structure, it needs to transform into Delicacy Management and Division of Rights and Responsibility; For performance evaluation, it needs to evaluate comprehensively and effectively; For marketing channel, transition on management structure should be made; For GPON network covering, it needs to transform into resources conformity and optimization. In conclusion, it offers suggestions and measures in transformation and point out a practical way for Chengdu Mobile in the keen competition of customer market environment.