The Research Of Product Market Development With Company A

With the rapid development of global science and technology,gradually form a huge development potential in the specialty coffee market,professional carrier of coffee automatic coffee machine has become a focus in each competition.A company as a native of small and micro businesses,mark in just a few short years,not only with domestic industry they service,than going to the international market price,and old coffee machine makers fight for market share.In recent years,as the major consumer markets coffee machines,the weakness of the European economy,increasing competition in the industry,A company in the case of primitive accumulation of unfinished encounters this situation,enterprises face difficulties.Based on market development,market segmentation,target market research on the theory of reference,and through reading literature,objective analysis on A company in the global market,under the influence of environmental factors and the external environmental factors,using SWOT matrix on a product market development strengths,weaknesses,opportunities and threats analysis,and appropriate market development strategy.Based on a company's product analysis of the market situation and the plight of,and found A company product model number,but still can't meet all market demands,but also because there are many uncertain factors in the international market,and the lack of service channels,affecting A company's product sales.A company's products through the effects of market characteristics,market development,market segmentation,and choose the target market research,sums up A company should focus on resource development,Europe,China and South Korea,and 3 market-based,the accumulation of capital,and gradually opening up other markets.Selected on the basis of the paper target market,puts A company's product marketing channel strategies,pricing strategies,promotion strategies and appropriate safeguards.