Marketing Research Analysis For The Coal Surface Mining Transport Vehicle Of Shanxi Province

The coal resources are one of world important resources. The coal industry plays an important role in the Country's economic development and social progress. The coal surface mining accounts for a large part of the coal mine. The world's largest coal-producing countries are giving priority to the development of coal surface mining. Especially in the last 40 years, the two-thirds of added of coal production in the world is produced by coal surface mining.Our country coal resources storage condition is relative bad. China's coal resources are mainly mine by coal underground mining .The coal surface mining occupies only about 5%. There are a lot of gaps between our country and the world's major coal-producing countries. Therefore, China should vigorously develop the coal surface mining. In the next few years, the total production capacity of coal surface mining will reach 300Mt accounting for the proportion of the total annual production capacity will exceed 10%, playing a more vital role in our country's economical development. Mine transport vehicles, one of the main transport equipment of coal surface mining. Playing an increasingly important roleThe article is based on the studies the development of the domestic and foreign mine transport vehicles, analyzing the present Chinese market economic environment, profession policy and main consumer community of the mine transport vehicles. We can obtain the market the overall present situation of the Chinese mine transport vehicles: There is a large development of space for mine transport vehicles. The market growth tends to slowly. The domestic product quality is low. The technological development is not mature. The product variety is unitary and so on characteristics.This article utilizes the market survey procedure to carry on the investigation and study to the mine transport vehicles of Shanxi's three coal surface mining. The main transport equipments of the mining area are heavy dump truck, heavy truck-type vehicle, rigid mineral trucks and articulated dump trucks. And research their quantity, the manufacturer, the product quality and the actual service condition. In this foundation, the paper uses the quota analytic method to carry on the analysis for the single market and the overall market two aspects. And forecast the future trend of development of shanxi mine transport vehicles. At last, the paper verifies the correctness of the conclusion by using the example of the Yutong Heavy Machinery's success in mine transportation automobile market...