Analysis Of Marketing Strategy Of C Company Underground Mine Business Department In China Market

As global economics increase speed slow down,decreasing raw material demand and unstable major ore price are challenging mining and mining equipment industry at the moment.How mining equipment provider to develop market?How to segment market,select target segment market and provide competitive efficiency product?How to focus on China mining market and satisfy mining customer value demand,keep cooperation sustainable grow?These commonality challenges are all the domestic and global mining equipment provider facing in China mining market.The thesis will use PEST tools to analyze macro-environment,and scan China underground mine and underground mining equipment provider.SWOT will be selected to analyze internal competitive advantage and external environment of China non-coal underground mining equipment market.To understand China underground mining equipment market,the thesis will identify the exactly market and segment regarding customer commonality.Target segment market selection will depend on current market size,future market trend and C company competitive advantages.The analysis will review each segment market,and integrate each segment market attraction,market potential and profitability.The strategic proposal will be suggested regarding to each segment market analysis and C company competitive advantage match status.The thesis analysis will focus on C company underground mine business unit strategic analysis and implementation suggestion in China market.It is also applicable of other underground mine equipment provider.China mining market is one of most important market all over the world.The thesis also analyze how to utilize global advanced equipment to increase mining work environment and keep mine sustainable growth.