Marketing Study On Coal Mine Safety Equipment Of Coal Research Institute

First of all,this paper introduces some basic theories about marketing,and on this basis,it introduces the common analysis model.After that,the paper briefly introduces the background of the Coal Science Institute,and then analyzes the current situation of the marketing management of the coal mine safety technology and equipment market.Then,from the macro and micro two aspects of the coal mine safety technology and equipment marketing environment analysis.In the political environment,economic,social and cultural environment,the use of PEST analysis.In the analysis of the competitive situation of the coal branch,the supplier and the buyer bargaining power and potential competitors using the five forces analysis model,in the analysis of internal and external conditions when using the classical SWOT analysis.According to the marketing theory and the market situation and its analysis of the situation,in the product,price,channel,promotion and other aspects of the specific marketing recommendations for technical equipment of Coal Science Research Institute of coal mine safety,and put forward the corresponding implementation of the security implementation,these measures include:the establishment of efficient marketing related information system the marketing organization;to improve the measures to strengthen the marketing ability of Follow-Up Services.Finally,the conclusion of this paper:the coal science and technology institute should make full use of their own advantages,combined with the market,take measures to improve their market visibility.On the basis of market segmentation,expand the market demand for personalized product development,strengthen product marketing efforts to further reduce production costs,to create greater value for customers.To conduct a comprehensive optimization and adjustment to the existing marketing strategy,based on its full product technology advantages,establish a sound marketing strategy,product,price,distribution channels and brand strategy,more market development needs,more targeted,to provide theoretical support for the Coal Science Research Institute of marketing performance.The application of inspiration:through a large number of empirical studies,through internal and external research,detailed analysis of the status and situation of China's current printing industry,help Chinese printing enterprises to accurately determine the external situation,clarify the internal and external advantages and disadvantages,recognize the opportunities and challenges,make good use of their advantages,avoid the disadvantages of correct development the reasonable formulation,strategic transformation plan,to meet their own development and to maximize the use of resources,to provide material and reference value for the enterprise decision-making and deployment,and then solve the regional printing industry to solve the contradiction between survive and develop and the overall strength of the weak,to provide practical theoretical support,has very important reference value.