A Study Of Developing Financial Strategy For Liwah Pharmaceutical Co., Ltd

In 2006. Pharmaceutical industry made three large-scale reductions in the prices of medicines and a adverse drug event happened that time. In 2008. financial crisis unexpectedly swept the whole globe. At the same time, two schemes---- "The suggestions of deepening the reform system of medical and health work "and "The implementations of deepening the reform system of medical and health work in 2009 to 2011" were enforced. So the operation of the pharmaceutical industry has suffered an unprecedented impact. and will face more complicated environment. Especially for Liwah Pharmaceutical Co.. Ltd, which has experienced a number of reorganizations. in the complex and changeable business environment. it should know how to improve the financial management more efficiently on the environment adaptability. resilience and utilization of capacity; It should also know how to insist and coordinate the corporate strategy; It should still know how to raise funds. invest funds. and constantly improve the effectiveness of fund utilization for the enterprise's competition and it's development.In this article. I use an analytic model of SWOT Matrix to analyze the opportunities and threats the company will have at the external environment. such as political and legal environment. economic environment. socio-cultufal environment. technological environment and the industry structure. At the same time. it also analyzes its own advantages and disadvantages in its own quality. financial management. organization. management information system. Finally I work out a program of steady and sound financial strategy in favor of Liwah Pharmaceutical that we will become the domestic A-share listed company specializing in Rheumatoid of more than 1 billion revenues and over 1000 million profits in a medium term. This article is an organic integration of theory and practice. The strategic analysis and strategic management theories and ideas. adopted in this article. have a certain degree of universality and practicality and give a direction and reference to other small and medium-sized enterprises in formulating the financial strategy.