Research On Precision Marketing Strategy Of International Trading Company

With the opening and reform policy, China adopts and performs the development mode of export-oriented foreign trade, widening export without stint. Under this mode, Chinese foreign trade has scored achievements that attracted worldwide attention. However, from 2008, under the attack of global economic crisis that arises from American Subprime Crisis, the situation of Chinese foreign trade drops down quickly, Chinese export-oriented enterprises undertake double huge pressure by domestic and abroad markets. The future of Chinese foreign trade attracts more and more people's attention. How to face to the multi-nationalizing trend on world manufacture center and the attack arisen from global economic crisis? How to ensure that foreign trade company can perform marketing more precisely and improve marketing quality on the international trade, which is a serious topic for domestic foreign trade companies. This article launches the research on how to use precision marketing in the foreign trade company from the following several aspects.First chapter is the introduction part of this text, mainly explaining the research purpose, research approach, introducing the arrangement of the article.Second chapter makes the review to relevant development theory of international market, then reviews the theory of the process and contents of international market, introduces the definition of precision marketing and its theoretical foundation, the distinction and contact between popularity marketing and precision marketing, then introduces the meaning to use precision marketing.With modern international marketing theory as the foundation, third chapter mainly embarks from the development tendency and market mechanism of the market of shoe products. By combining the theory on environment analysis, strategy management and supply chain management with the author's personal experience and investigation, this chapter scientifically and systematically analyzes and discusses the opportunities and threats of the target market and advantage-disadvantages of the company's internal resources. With market as orient for business promotion, this chapter looks back the experiences of Easten's international marketing, analyzes the company's facing problems when using popularity marketing, then puts forward the meaning to use precision marketing in the company.In the fourth chapter, the author analyzes the precondition for using the strategy of precision marking at Easten Co. and the adjustment of software and hardware the company should do. Besides, the author synthesizes the international experiences on precision marketing and their inspiration, and study how to use precision marketing more efficiently at the company.