Research On Precision Marketing Strategy Of RZHY International Trading Co., Ltd.

This paper RZHY Co., Ltd. precision marketing strategy research as the object, through to RZHY Co., Ltd. is the marketing strategy status, problems, the environment, the optimized strategy analysis on precise, is beneficial to improving the precision marketing effect, enhance the comprehensive competitiveness of the company.This paper based on the literature analysis of survey and analysis, inquiry RZHY Co., Ltd. precision marketing the present situation and the question, the analysis of precision marketing strategy environment, the precision marketing strategy and the implementation of security measures. First, an overview of the research background and significance, domestic and international research, research ideas and methods; secondly, based on the analysis of precision marketing meaning, the content and the method of combing the basic theory of precision marketing, lay the theoretical foundation for this study; furthermore, the RZHY Company marketing situation analysis, implementation of precision marketing of RZHY Company SWOT analysis; fourth, investigation and analysis to analyze the marketing strategy of RZHY Company based on the method of problem and reason, believes that the company’s existing product system is not perfect, the cost is high, but the main reason is cost management changes in the market environment, the company lack of attention; fifth, RZHY International Trade Company marketing STP precision marketing strategy combination based analysis the company put forward based on the precision marketing, the precision marketing effect Fruit, enterprise benefit is evaluated; the sixth, from the concept of security, environmental security, organizational security and brand protection proposed precision marketing RZHY Co., Ltd marketing strategy based on Optimization security measures; finally puts forward the conclusion and Prospect of this paper, the realization of the significance of this study.In this paper, the main innovation lies in the accurate marketing theory and RZHY International Trading Co., Ltd marketing strategy optimization combination is proposed based on the precision marketing RZHY company marketing strategy optimization and security measures, also on the precision marketing effect were evaluated to improve the comprehensive competitiveness of the company, and provide certain reference significance for other categories of clothing enterprise marketing strategy optimization.