Study On Developing Strategy Of CNPC Bohai Drilling Engineering Company Limited

With the development of the integration of world economy,great changes have taken place in the environment for enterprises to survive and develop.Enterprises share vaster development prospects and yet the competition is even more intense.Only by adapting to the situation and establishing suitable developing strategy by the study of enterprise-strategy management can CNPC Bohai Drilling Engineering Company Limited(hereinafter referred to BHDC)be able to stand out in today’s competitive market.Only through strategy management can we achieve steady developing pace,accurate developing rhythm,strong risk-resisting ability,high competitive level and developing goals.There are seven chapters in this paper.Chapter 1 the research background,ideas,significance and importance of this paper;Chapter 2 the content and methods of the strategy analysis referred in this paper;Chapter 3 analysis of the internal conditions of BHDC in terms of the advantages and disadvantages of operating conditions,human resources,equipments,scientific technology;Chapter 4 analysis of the external environment of BHDC in terms of developing opportunities and challenges;Chapter 5 optimization of enterprise-development strategy through evaluation of internal and external factors as well as the application of SWOT model analysis;Chapter 6 the content of strategy implementation and Chapter 7 the supporting measures for strategy implementation.