Application Analysis And Planning Method Research On E-marketing Of Wooden Door Enterprises

Rapid development of Internet makes the world enter the era of net-economic. It is inevitable for enterprise to develop the e-marketing to look for the new chances. However, the lack of the right knowledge on e-marketing makes many frustrations and problems to wooden-door enterprises.This thesis will bring e-marketing theory into the wooden door enterprises firstly. For demonstrate complete research process, I introduced related basic concepts of e-marketing, the main contents of the basic theory for e-marketing, development status for e-marketing at the first step, and the impact of e-marketing for wooden door enterprises. Through the business and customer surveys, I analyze the current e-marketing application status of wooden-door enterprises, as well as the necessity and feasibility of e-marketing application for wooden door enterprises, and put forward the e-marketing model which is fit for wooden door enterprises. These contents establish theoretical foundation for wooden door enterprises. On this basis, with "three-step e-marketing" approach, I establish e-marketing programming which is fit for China's wooden door enterprises. The e-marketing programming provides a reference for those wooden door enterpri...