The Research Of Marketing Strategy Of Tools Of P Company

Full implementation of "Made in China 2025" in China demands high quality request to China manufacturing industry,which is a significant signal that China manufacturing industry is moving forward from 'big' to 'strong'.With the increasing labor cost,the demand of the pursuit of high efficiency and low cost is becoming more obviously in industry assembly manufacturing industry,which give the birth to the development of tools industry as well.This paper researched market macro environment and industry competition of P company tools product based on the analysis of PEST theory and Porter five force model;pointed out marketing strategy direction with the analysis of the opportunities and risks in the external marketing environment and the advantage and disadvantage in the internal resources under SWOT analysis;analyzed target market and marketing position with STP theory;through 4P theory,brand and relationship analysis,found out the best marketing strategies in the field of industrial tools products under the change of marketing environment;gave out safeguard measurements to make sure P company can complete product range and marketing strategy to win in future competition.The above conclusion is not only the guiding significance of the marketing strategy of the P company tools product,but also the development direction of the marketing strategy in the whole tool industry,and provides some references for the tool-class enterprises to adjust the marketing strategy comprehensively.In addition,provide powerful boost to realizing"China manufacturing 2025" target,achieving smart manufacturing,strengthening manufacturing ability,improving integration implementation ability through the tool industry segmentation market Marketing Strategy Analysis.