The Disquisition On Cutting Tool Network Marketing For SXAT Co.,LTD

Today, we are entering a new era, in that Internet technology have been widely used and the whole market in the world have been integrated, and that not only have changed people life, but also deeply influenced enterprise management.For the sake of suiting the purchase change of custom in thisera, all enterprises are having found the new marketing way---netmarketing, so as to extend the range of customs and cut down the cost of marketing.SHAAN XI AERONAUTIC TOOL CO., LTD. (SXAT) is a country owned enterprise that produces metal cutting and measuring tools. In the eightieth decade of last century, the standard tool productions have been transferred from developed country to developing country, and the situation of china tool industry, whether production or selling, presented a temporary prosperity. Up to ninetieth decade of last century, because serious invest repetition and inundate of inferior production, the situation of china tool industry emerged depression, that most of tool firms can not receive enough orders and make profit. Although each has different reason for its predicament, all tool firms are facing with marketing trouble, So is SXAT. After a detailed investigate and careful analyses to SXAT, we found that the deep reason for its marketing trouble is that the marketing way has not suited to the present market feature and customs demand change. The arise and rapid development of netmarketing provide a chance to tool firms, so SXAT should seize the opportunity to carry out net marketing strategy, that is the content of treatise. The treatise includes 7 sections:Chapter l:After a introduction of SXAT and it's marketing trouble for SXAT, the subject and sense of this article to be leaded out.Chapter 2: This section summarizes the core concept and correlative theory of net marketing, in order to establish the theory frame for network marketing.Chapter 3: Through analysis the demand characters of tools and SWOT for SXAT, further expounds the necessity and feasibility of net marketing for SXAT' s tgols, this section is the prerequisite of SXAT net marketing strategy.Chapter 4: after a detailed study of present net web conditions for SXAT, this section reach a conclusion that present web conditions do not meet the needs of net marketing strategy and SXAT must have a fresh plan in whole.Chapter 5: this section is a systematic net marketing strategy design for SXAT, involving the design of marketing target and web function, plan of web content, and strategy of 4P.Chapter 6: this section is a feasibility evaluation for network marketing.Chapter 7: is a conclusion for this thesis.