Brand Culture And Individuation Research Of Wooden Door

In the process of global economic integration,wooden door companies face fiercer and fiercer competition day by day.Enterprises try to expand market by different channels and modes in the market competition,among which brand strategy is one of the strongest competitive methods.Starting its research on brand cultural construction and standing on the perspective of cultivation of the personalization of brand,this paper develops its brand construction's application research on wooden door enterprise by taking a case study on a certain wooden door company and explores ways and method of cultivating personalization of brand and loading form of brand concept in the process of commercialization of product,whose aim is to plan a series of brand plannings,product development and marketing promotion plans through materials collection on brand cultural framework and cultivation of personalization,thus providing cultural supports for the enterprise so as to achieve the goal of enhancing consuming stickiness.Brand culture is the outer form and promotion method of enterprise culture.This paper proposes the following steps to cultivate the personalization of brand.First of all,clearly reflect the main body connotation of brand culture and then complete enterprise planning and promotion slogan setting through cultural extraction.Secondly,normalize visual identity so as to enable consumers to quickly remember and deeply associate.Thirdly,normalize terminal image display system.Fourthly,integrate enterprise culture and personality into product design research and development.At last,bring consumers pleasant shopping experience and accumulate good reputation through sweet after-sales service.By combing the personalized shaping the brand culture,provide enterprises with brand construction development train of thought and direction.Through multidimensional planning and design,this paper strengthens the deep value connotation and emotional connotation contained in the wooden door products,bringing consumers higher level of satisfaction and spiritual sustenance,further forming potential cultural identity and emotional attachment in the heart of consumer.This paper delivers enterprise value by way of brand and stands on the angle of the ultimate beneficial group so as to present enterprise quality,including efficiency,excellence,position,moral,respect,pleasure,aesthetics and mental attitude,strengthen consumption credibility,and improve product added value and clients turnover ratio.Final paper by means of theory model and actual case,the system of construct wooden door brands is put forward,provides reference for the wooden door brand construction,make entrepreneurs can construct there brands easier and more efficient.