| As an important city in central of China, Zhengzhou has really special location and fast development trend, and hopes to become essential role in fright market. Logistics in air is important part in logistics industry ,Zhengzhou airport is also a key part in aviation logistics value chain and also affords service of building flat of goods exchange and information exchange in both air and land.Base on the situation of freight in Zhengzhou airport, the article investigates the development strategy through statistic tools, contrast tools, case study, five forces analysis, PEST analysis, SWOT analyses and industry construction analysis. Firstly, giving logical analysis if the internal and external environments in Zhengzhou airport, secondly, evaluating the development strategy in freight business of Zhengzhou airport and concluding the differentiation strategy. Finally, According to development of freight business in Zhengzhou airport nowadays, the article plans the three ways of establishing differentiation strategies, gives eight steps and six important questions in carrying out the strategies. On the other way, the article concludes the airport needs to pay a more attention to reinstall the resources and make it reality in China freight; capital operation, IT and strategic cooperation should be considered as same time of development in freight business; it is necessary to change the role of China freight enterprises into the third person. |
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