Freight Business Development’ Strategy Study Of Xin Zhu Station

With the deepening of economic reform and the market economy has become more sophisticated,various means of transportation in our country is facing unprecedented opportunities and challenges,a variety of modes of transport increasingly competitive.Along with roads,waterways,aviation and other modes of transport the rapid development of rail freight’s market share decreased year after year,the railway freight transport companies are faced with increasingly severe competitive pressures.Rail transport in particular in recent years has been a seller’s market to a buyer’s market in the face of fierce market competition,market share year-on-year decline,the development of effective marketing strategies,innovative marketing and management to achieve is crucial.In this paper,the carriage of goods on the railway product and market the concept and the specific features of rail freight are firstly expounded.On this basis,the paper points to XinZhu current status of the freight business in detail,including geographical location,institutional setting,equipment and facilities and so on.Part IV analyzes the paper stops the carriage of goods XinZhu environment,market demand,customers and competitors of the situation,clear the carriage of goods XinZhu Station in the user’s position and competitors.Chapter V in the front of the basis of content,to analyze the XinZhu freight station to be taken by the marketing strategy,segmentation of the market and analysis,in order to select the target market;through the SWOT analysis matrix,pointing out that its cargo transport advantages and disadvantages,as well as opportunities and threats facing.Finally,the paper presents the implementation of these strategies safeguards.