Marketing Strategy Research Of JS Training Company

In the background of personalized mode,training marketing has becoming more and more target at the specific needs of the consumer groups,how companies develop marketing strategies under the Internet development of the scientific and technology has become an important question for business executives to think about first.Based on the STP positioning theory and 4P-4C-4R marketing mix theory,SWOT analysis is used to analyze operating environment and internal marketing situation of JS training companies.It is found that JS training companies has outmoded marketing,such as the unclear positioning,single curriculum form,complicated service system,higher pricing and cost,site selection.In order to solve the key problems of these training institutions,this paper attempts to use the relevant marketing theory to analyze and modify JS training company marketing strategy.What's the most important thing is the paper analyzes the marketing problems of the enterprise,such as STP positioning theory.What's more,based on utilizing 4P,4C,4R theory,the paper puts forward detail marketing strategies to enhance JS training company,such as the development of expanding current product,strengthening courses flexibility,simplifying service procedure,adjusting I-Learning cost,decreasing management cost.Finally,the paper puts forward to the plan schedule and strategy,technology,finance,and human resource implementations.The paper is to analyze the individualized teaching from the perspective of an education and training company,to provide theory support and plan for the marketing promotion of Elite Education Company under the current Internet technology development,and WeChat parents interactive circle,I-Learning stewardship and other Internet technology to carry out marketing.I believe that through implementation,the new marketing of JS education training company will gradually become the country's leading field of education training institutions.