| The C research institute is the unique one in China Aviation Industry which is the specialized agency for the research and product development in the Aircraft Integrated Avionics System. With over 50 years professional knowledge plus abundant project experience, C institute had caught the whole market share of the Avionics System Integration project in China and got rapid development by the CDMS product sales revenue from 1995 to 2000. With the increased market competition, the upriver contractor such as the aircraft manufacturers begin to expand their product chain to the subsystem, at the same time the company which is in the backward position start to compete with the middle river corporation such as C institute for Avionics System Integration. The Avionics System Integration business of C institute is in hot water recently.This thesis began with the analysis of the C institute profit mode, expounded the basic circumstance of both the China Aviation Industry and Airborne Equipment Industry. With the analysis of the market environment and competition competence for the Avionics System Integration business of C institute, a two years strategic plan was given. To make sure the plan could be executed, a new management method which is named as the Project Management Based on Strategic Cooperation was also discussed in detail. |