| With development of production and trade internationalization, world value creative system starts to separate & re-organize as never happened. Facing background of this global division, this article aims to import the theory of global value chain, to get a deeper idea of how to help our country to face the global industry transfer and competition move from macrocosmic & microcosmic point of view. This article analyzes through global value chain & value chain industry upgrade, combines enterprises globalization theory, summarizes enterprises group globalization route theory, and analyze because of route dependence, limited by the advanced enterprises in key skills and brand operation, including local enterprises competition, thus to be chained under the lowest part of the value chain, then influenced continued development.Through Chinese enterprises staged review and the problem during development and reason, thus to analyze the route dependence for enterprises internalization route, through internal & external two angle to judge the reason of how route dependence happened; Secondly, analyze our country current position of our enterprises of the product value chain, and raise theory that under the background of economic globalization, to get into global value chain, then local enterprises to get into international market, to overcome develop lock, realize continuously upgrade route. At same time, through cross country enterprises purchase to make case study, to make suggestion and advice to Chinese enterprises international globalization. And analysis under globalization background how local production step by step upgrade and brand strategy, pointed out that this need to raise strategy operation efficiency to products differential and product innovation. Also enterprises globalization operation needs market base and demands, to suggest from aspect of government and enterprises etc, on strategic view, to realize the Chinese industry's upgrade. |
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