Research On The Internalization Of Corporate Value From The Perspective Of Psychological Contract

The ultimate focus of corporate culture construction is to embed the common core value into a certain corporate (called as "internalization of value"), which might also be the most difficult task of this project. Based on the overall researches on psychological contract and corporate culture construction, this paper seeks for some specific methods and steps to achieve this very aim of internalization of value through psychological contract, by analyzing the interactive relationships between psychological contract, corporate culture, and internalization of value.The author illustrates this process of internalization of corporate value and corporate culture construction through the case study on China Mobile and Quanzhou Mobile. China Mobile commences to build up her corporate culture system since 2006. Up to now, step by step, a systematic new culture has been embodied into the deep minds of each and every one of her employees, which walks through such a procedure of acceptance of new corporate value: obedience by actions, recognition with concept, and finally setting in minds.This essay includes six parts. Chapter 1 introduces the backgrounds and methods of current research. Chapter 2 presents the general theories concerning corporate culture and psychological contract. Chapter 3 interprets the relationships between psychological contract and internalization of value. Chapter 4 reveals the process of introduction of new corporate culture system into Quanzhou Mobile and comes up with some suggestions for improving the internalization of corporate value through psychological contract. Chapter 5 arrives at the conclusions.