Research On Competitive Strategy Of YiXing Co., Ltd

In the increasingly fiercely competitive market of civil air-defense construction equipment in Fu Jian,there are a great deal of chances or challenges for Yi Xing Company.So making a feasible competitive strategy becomes a burning question for all the companies in this industry.If there was no effective strategy to face the tougher competition and more constrictive market press,the company would fail to develop or even survive in the future.The paper is based on the above background to make research on the strategy management in the civil air-defense construction industry and especially discuss the case about Yi Xing Company.First,this paper introduces the conception of civil air-defense construction,characters of the industry and trend of development;By utilizing PEST model,analyzes and valuates the environment in which Yi Xing Company exists;Introduces the competition situation in Fu Jian civil air-defense construction market,and consider that Yi Xing Company is faced with many development opportunities such as new government law which is propitious to the company and the stable economic environment,meanwhile some threatens like the competitions from old competitors and new comer.Secondly,analyzes the internal resource of Yi Xing Company,considers that there are a lot of advantages such as the own producing technology,installation group,cost advantage and so on,while the management system and the human resource management in the company are unsubstantial.Then by analyzing the questionnaires from the company management and using Internal and External Key Factor Evaluation Matrix Method and SWOT analyzing method,establishes the whole development strategy for the Yi Xing Company;By integrating with Porter Competition Strategy Method and the results by qualitative and quantitative analysis,chooses the cost leadership strategy for the company at the present time.Finally,for the implementing the competition strategy effectively,makes the strategy implement supporting measures,including strengthening the human resource system building and cost management and control.Based on the domestic and foreign method of competition strategy management and comprehensive analysis on the internal and external environment of Yi Xing Company,this paper provides a series of applied and operable company competition strategy,we hope these will be helpful for the Yi Xing Company to make strategy decision,and for the Fu Jian Civil Air-Defense competent authorities to make relative policy on standardizing the market.