Marketing Strategy Research Of Civil Air Defense Engineering Company In GanSu Province

Gansu Province civil air defense projects company Founded in 1982, the company in the "pursuit of civil air defense product safety" guide the development of ideas, through research and development, fine management, the rapid growth of manufacturing, selling products and other air defense air defense equipment and support services in one of the large enterprises. But in recent years, as the company competitors, industry competition, product sales channels and change the face of consumer and other reasons, the company is faced with how to gain an advantage, and how to develop marketing strategy combination, how to meet the different needs of consumers in the market competition and other issues. In the external environment and internal environment of the industry together, determine the competitive advantage of its location in the industry. To create and maintain a competitive advantage, companies must conduct systematic research on their own with the resources to analyze the advantages and disadvantages for the company to develop a reasonable development of competitive strategy and marketing strategy and ensure effective implementation, in order to promote the company’s long-term development.This article is about the air defense engineering company in Gansu marketing strategy study, the first of the relevant theory and tools are discussed in detail, to find out a strong theoretical basis for research in this article; secondly Gansu province’s civil air defense projects The basic situation and the company made a brief introduction to products, marketing and the company’s current situation is analyzed and studied. Combined with industry development status and market competition and the company’s internal resources, opportunities and threats analysis of the company’s own strengths and weaknesses as well as the external environment facing the industry, and the market re-scientific and rational market segmentation, target market selection and market positioning. Next, the paper established Gansu Province air defense systems engineering company’s marketing strategy, from product strategy, pricing strategy, channel strategy and marketing strategies are analyzed in detail. Finally, the increase in capital investment, to strengthen the marketing team building, the use of advanced manufacturing technology and professional technical personnel and improve the level of service differentiation proposed four aspects of measures to ensure the protection of civil air defense projects in Gansu company’s marketing strategy for the effective operation of the system, in order to improve the level and quality of service business.