An Analysis On The Core Competences Of China Export & Insurance Corporation

Export credit insurance is a policy-oriented measure to promote a country's export through providing export enterprises with receivables insurance,risk management and finance facility.It is a powerful instrument to realize national diplomatic and foreign trade policies under the supporting of national credit.Though China Export & Credit Insurance Corporation("SINOSURE") is the only policy-oriented Chinese insurance company up to now,foreign credit insurance companies have coveted the credit insurance market in China for a long time.With the increasing voices of reforming the credit insurance market,SINOSURE must make out its long-term strategic plan so to step forwards in the transformation.This thesis starts from the research on SINOSURE's current situation and introduces the main insurance products and service of SINOSURE,then it analyzes SINOSURE's operating and business development since its founding in 2002.Next, the thesis sums up SINOSURE's development strategy,that is,prior to the competition,it should continue to hold highly the banner of the policy to occupy the credit insurance market as a leading player as soon as possible and improve its own operation capacity to meet future competition and challenges.Meanwhile,the thesis analyzes the core competence as following that SINOSURE relies on to accomplish the strategic position:First,making full use of policy-oriented advantages to strengthen integrated marketing;Secondly,constructing the system of risk management to improve the competence of risk management overally;thirdly, building up the customer-oriented concept to provide professional service better; fourthly,strengthening the information system work to advance the support for business and service.At last,the article analyzes how to nurture these core competencies to enable SINOSURE to obtain the long-term competitive advantage,which will benefit SINOSURE to capture the future dominance in the credit insurance market.