Study On Promote Core Competence Of Sanyo Petrochemical Co., Ltd. Zhuhai

The subprime lending crisis of America leads to the global financial crisis, which shows the world economy has already entered the time of globalization. Under the era of knowledge and economy, the trend of the economic development is trending to knowledge, networking and globalization. After Chinese accession to the WTO, the investment climate of many enterprises has changed a lot. They had to face the internationalization of the domestic market, international competitiveness of the globalization, the accelerated fluctuation of market, increasingly competitive, more complicated environment of inside and outside and strong rivals. Under the unprecedented serious challenge, the only way of the survival and development of enterprises is the strategic management of enterprises. Sanyo Petrochemical Co., Ltd. Zhuhai was a newly formed private enterprise, in the information, brands, channels, and so on management skills be inferior tolarge oil companies , but with the oil market gradually open up in China and there will be more main competitions in the retail and wholesale market, then there will be state-owned company, foreign company, private enterprise situation on same stage. As a newly formed enterprise, although the existing hardware and software do not have obvious advantages, but there is no old business left over from history and common problem, Small boat easy to make a U-turn, with a flexible management system and management philosophy, at both opportunities and challenges, it is necessary to discover and cultivate the core competitiveness, to build a new private oil enterprise.This article takes Sanyang company as the object of study, comprehensively uses the theory of Core Competence strategy and the theory of modern management, adopts qualitative and quantitative analysis. And we based on Porter's Competition Model, External Factor Evaluation Matrix(EFE), Internal Factor Evaluation Matrix(IFE), the Value Chain Theory, the SWOT matrix and so on. With these analysis tools, we analyse and evaluate the internal and external environment of the enterprise, acquaints the own advantage and disadvantage and the opportunities and threats from the external environment. At the same time, according to actual situation and questions of the enterprise, we establish various levels strategy of it with the own characteristic of health foodstuff...