Study On Competitive Strategy Of Sinosure

With the development of global economic integration and sustainable development, as one of the three policy tools to support the export credit insurance market, one of the country’s enterprises to support their own business, the rapid growth of the export credit insurance market. Since the 2008 global outbreak of the sub-prime crisis, in the United States as the representative on the part of the developed countries the real economy is worsening, to construct improved tendency of barriers to international trade, international trade friction constantly, the majority of the development of export enterprises in the political risk and foreign buyers scheduled payment risk increase, export credit insurance give full play to the stabilize external demand, promote foreign trade of the inverse function of the economic cycle, through the examination of credit, a long account of support foreign trade enterprises to actively explore the international market. China Export and Credit Insurance Corp (hereinafter referred to as "China") since its establishment in 2001, in the export credit insurance market occupies a monopoly position. From January 1,2013, PICC in short-term export credit insurance business eligible to receive the approval of the Ministry of finance, approved the majority of small and medium enterprises carry out short-term export credit insurance business, in order to further expand the coverage of export credit insurance. In early 2015, the Ministry of Finance decided to open short-term export credit insurance business for domestic property insurance companies. From monopoly to competition, China letter retain necessary to re evaluate their advantages and disadvantages, and analyzes the external environment and internal environment changes, and formulates the competition strategy of the new stage of development, to further highlight its first mover advantage.Starting with the overall study from the strategic theory, in-depth analysis of the development strategy, industry strategy and competition strategy, the theory of literature, in to the challenges of the external environment and internal resources respectively, using PEST model, Porter Five Forces Model and SWOT model analysis, formulated the China credit insurance competitive strategy SWOT matrix, choose the so strategy as China credit insurance competitive strategy. From the perspective of the development of history, the establishment of China’s letter and insurance is a short time, but also for the first time since 2013 facing the market competition, but the international large-scale credit insurance agencies have been operating for decades, rich experience. In order to use for reference of experience in the industry, this paper has also analyzed in global credit insurance industry for nearly a hundred years of development process, the third largest credit insurance group in the changes of market environment and the adjustment of competitive strategy and the. Based on the above analysis, we put forward that China’s trust and security in the face of the new development phase of the moment, should choose differentiation strategy as a competitive strategy and launch a series of security measures and measures around the strategy.This study showed that as the only policy insurance institutions and professional export credit insurance company, China credit insurance in response to market competition should be based on maintaining and consolidating the short-term insurance market dominant position, lead and dominate the competition in the market, the differences in the performance of strategy, continue to provide high quality credit insurance to support the target for China’s export enterprises. Clear the following main tasks:to continue to give full play to the role of export credit insurance policy, highlighting the company’s professional advantages, in order to give priority to, according to local conditions, calmly deal with. Using the forced effect of competition, to further enhance the ability and level of comprehensive service customers, improve operational efficiency, accelerate market reaction speed, enhance the company’s brand image, build credit insurance core competitiveness.