The Analects Of Corporation Philanthropic Responsibility

As a social citizen, enterprise enjoy certain rights, occupy certain resources, should bear the corresponding social responsibility, power, responsibility and interest are unified. Enterprise assume philanthropic responsibility is to the public, consumers, special pressure groups, competitors and other stakeholders expectations, demands a response. Enterprises to participate in charity can make up for limited government capacity and achieve social wealth distribution of the third. Enterprise's charitable behavior is one kind of human nature, the sympathy performance, expressed one kind of benevolence idea in the society, has manifested one kind of humanitarianism spirit. Enterprise through participate in charitable activities, assume responsibility for charity, increase the moral capital, namely promote the enterprise image, enhance the enterprise internal cohesiveness, increase the intangible asset of an enterprise, and thus enhance the competitiveness of enterprises in market, expand enterprise's economic benefit. The enterprise undertakes the charitable responsibility is the enterprise's own long-term development choice inevitably.Enterprise bear the charitable responsibility mainly embodies in the assistance to the disadvantaged groups, the donation to the major disasters, the fund to major diseases and the sponsorship to the poor college students.Due to the influence of cultural environment factors, laws and regulations factors, charitable organizations as well as enterprises factors, enterprises in China to assume the responsibility of the charity have a lot of inadequacies: the weak sense of corporate philanthropy and charitable acts of passive and narrow the field of charitable, philanthropic strategy short-term.According to the existing problems in our charitable activities, we should build a good social environment, to strengthen enterprise, the public awareness of charitable responsibility, and improve relevant laws and regulations, improve the charitable organizations, promote enterprises actively participate in charity. At the same time, enterprises should strengthen their own management, to accelerate development and enhance the ability to assume the responsibility of charity. Through the concerted efforts of all parties, there will be able to push our country to another height of charity.