Research On The Development Strategy Of HengJiang Industry (Group) Company

The enterprise developmental strategy is the future develops for long-term and overall situation planning to the enterprise. The HJ industry (group) company set up in 1984, The predecessor is the Anqing city electric power supply bureau diversified management enterprise. This group management scope is broad, involves a lot industry to do, besides the obvious profession superiority the service to have the certain market share, the any other business achievements average even lose money. To faced with new developments it needs to carry on the summary and the research to its developmental strategy. This article first elaborated the enterprise developmental strategy general theory concept as the theory upholstery. Then it has analyzed the HJ industry (group) company's external environment and internal condition, carried on the basic appraisal to the HJ industry (group) company faced with the opportunities and threats, the strengths and weaknesses. Afterwards, compared with systematically it has studied the HJ industry (group) company's developmental strategy and proposed the strategic implementation related to measure and suggestion.The present paper takes the HJ industry (group) company's development as a background, takes holds the enterprise massive detailed correlation data as the foundation, takes the now enterprise strategy theory as the instruction, successively has utilized the PEST analysis, the Porter Five Strength analyses, Internal and External Factor Evaluation Matrix, the SWOT analysis, the Grand Strategy Matrix, Quantitative Strategic Planning Matrix technical theory method and so on, attempts is provides the HJ industry (group) company with quite to be objective and operational enterprise developmental strategy.