Research On The Development Strategy Of MuDanJiang Electric Power Company

Since 1997, China's power industry has entered the separation of government from enterprises, and gradually transition to a market economy and it has entered the market-oriented reform stage. With the deepening of the power industry reform carried out, the power industry has formed a diversity of investors, many do - pattern. Some independent power companies have appearance the electricity market, and gradually become the main of market competition. In the fierce competitive environment, Mudanjiang power companies need for in-depth reflection and analysis in order to continuously develop and grow and made some development strategy.This paper is supported by case, which we divided into two parts. The first part named case, mainly described the overview and the development process of Power Company in Mudanjiang, and introduced the company's current business development and its future difficulties or problems probably faced respectively. The second part named case analysis; first of all, the success factors of the company were analyzed, and then used the strategic management and related theory to analysis the company's internal and external environment in detail, so the problem such as the not strong core competence capacity, too big organization, inadequate capacity for independent innovation and supporting personnel. Finally, the author put forward the company should be diversified development, brand-building and human resources strategy for achieve the development goal against the problems that exist in the company, then given the protection measure , Including strengthening management of production safety and improve the corporate governance system, improve the implementation, strengthen capital operations, strengthen management, and create a first-class brand and so on ,all of this supply the strategic support for company's stability development in long terms.