Study On Development Strategy Of XX Electric Power Company Limited

XX electric power joint-stock Corporation's main business is electric power making. This corporation is the subsidiary company of Chinese Electric Group which is one of the top 5 local electric powers making corporation. XX has thermal power plant and hydroelectric plant. Before electric power system's innovation in the 90's in 20 century, XX is the under the management of Sichuan electric power company, though it had Modern enterprise system, the actual operations followed planned economy Pattern.After electric power system's innovation, the vendor and the customer are separated, 5 top electric power making company were generated. Competition happens between these companies and the hard competition brings great challenge to XX. As coal price is rising, the business environment exacerbates, thermal power plant is in the red which impacts company's subsistence. With this background and the challenge form electric power system's innovation, XX start their reaching on corporation strategy at this moment is important and urgent. It's practical and can guide corporation's further develop.Article dose thorough systemize analysis on the external environment and internal condition. SWOT is used to analyze strengths, weaknesses, opportunities and challenges that XX's facing. Based on electric industry's characters, it comes out company's development strategy and target using Porter's cost leadership strategy. For the realization of ideas and goals, article studies out a series of action plan and guarantee system. This article did analysis on XX electric power joint-stock Corporation's internal and external environment, come out company's strategy, the research method and conclusion can provide a reference for this kind of company.After the analyze of XX electric power joint-stock Corporation's internal and external environment, advantages and weakness come out the conclusion that the pre-requisite target is take decidedly action to peel off problem asset, quit form thermal power market, modify industry structure, optimize resources, make company win in the competition. The second priority is to develop hydroelectric plant in Lanya valley and Dongyi valley,let company come into capital market, try to get mother company's support infuse high quality hydroelectric asset, achieve the target of continually development.