The Feedback Investigation Research On Motivative Factors Of Generation Y Employees

The Generation Y employees have been gradually becoming the mainstream of staff troop When people have not known about them,and enterprise management has been suffered the motivational problem of Gen Y employees.The Gen Y employees generally have features of self-confidence,independence,boastfulness,autonomy and so on,which is a great impact and challenge to the human resource management,leading to serious problem of employee turnover.The motivation problem of Gen Y employees has been initiated common concern in research and practice management.This thesis attempts to analyze the motivative fctors by means of literature review,interview and questionnaier.Firstly,it explores the characteristics of the need of motivation of these Gen Y employees, and frames Gen Y employees' motivational factors model.After a statistic study in the form of questionnaire,they are categorized according to the relativity of the independent motivative factors.Secondly,with the aid of the statistics acquired through investigation,it aims to find the motivative factors that have the great influence on the extent to which Gen Y employees are motivated.Thirdly,it discusses the variation of the motivative factors and the extent of stimulation due to some disturing variants:sex,age,marriage,growth environment,education status,work experience,job nature and single-child family.Also it explores the relationship between Gen Y employees' satisfaction ofmotivative factors and their excited state.Finally,based on the results of these studies,we reframe the model of motivative factors of Gen Y employees,and offers some measure and suggestions about the construction of a motivating mechanism for the Gen Y employees.