The Marketing Strategy Of Electric Power Corporation

Electric power marketing is at the very core of the operation of electricity enterprises. Power marketing is in the forefront of the electricity market in a market-oriented economy, which is the inevitable demand of the power industry market-oriented reforms. Researches on electrical power marketing can provide constructive advices for power companies on building a better relationship between consumers and investigate on establishing appropriate marketing strategies theoretically and strategically, in order to achieve the new stage of fully entering the market demand and meeting the needs of the market.The first chapter of the paper is an overview of the theory and development of electric power marketing, especially expatiating in detail on social marketing concept of power marketing, the differences between power marketing and general marketing, the overall planning on power marketing, and etc. Basing on the process of the implementation of business strategies of power companies, the problems should be analyzed and solved according to the actual situation for power enterprise in Tong'an district.The second chapter mainly discusses the current situation and the future market status of Tong'an power company, to provide a basis for formulating the marketing mix strategy after-mentioned.Chapter III of the paper is to apply marketing theory to the practice of electric power marketing. Using the basic theory of power marketing, mainly on the basis of the marketing situation and the analysis of electricity market in Tong'an district, scientifically predict the power demand and identify the target market and analyze the characteristics of the target market.According to the marketing situation for Tong'an power company, Chapter IV of the paper is to establish marketing strategies combining with product strategies, pricing strategies, distribution strategy, promotion strategy at the core of "customer satisfaction".This paper provides a reference for Tong'an electricity enterprise to formulating electric power marketing strategy and business strategy through systematically applying marketing theory to the practice of electric power marketing, and has great realistic significance on bringing up economic development and resources transform effectually in Tong'an and Xiang'an districts.