| Ningxia Datang International New Energy Co.,Ltd.is a subsidiary of China Datang Group,a state-owned small wind power and photovoltaic power generation enterprises.In recent years,due to the sustained rapid growth of the installed power and electricity consumption growth is easing,power industry increasing competition led to power equipment utilization hours decreased year by year;at the same time as in 2015 initiated a new round of power system market reform,the scale of power market trading of electric power enterprises continues to expand,tariff are gradually fall,volume and price down has brought severe challenges to the power generation business.Facing the new market situation,Ningxia Datang International New Energy Company must establish a sense of crisis and sense of competition,to strengthen the research and analysis of the marketing strategy,combining the actual situation of enterprises,vigorously promote the work of marketing,in order to grasp the opportunity in the market,win the initiative.This paper reviews the relevant research results of classic marketing theory and marketing power,analyzes Ningxia Datang International New Energy Co.Ltd.marketing internal and external marketing environment of the status quo and existing problems,according to the 6P marketing theory,combined with the power of goods and the special nature of the power enterprises,put forward power,public relations and channels,price with the promotion,service quality and project development,cost control and other marketing direction of the four marketing countermeasures and solutions.The research of this paper will help the company to clear the train of thought in the electric power marketing,improve the marketing effect,and promote the realization of the business goal.At the same time,it can also provide reference and help for other power generation enterprises to improve the marketing management,and also has certain reference value to the research of the marketing theory in the power industry. |
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